TikTok is introducing a new feature that allows them to reduce the volume of AI-created media appearing in their feeds. This step comes as the company disclosed that it now features more than 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the following weeks before a global launch. This advancement comes amid a increase in content created by AI, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that nearly a tenth of the fastest-growing content creators on another major platform primarily display content made by AI. A considerable share of this output is considered low-quality AI content, a label for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that a lot of users enjoy content made with AI tools, including computer-generated images to informative clips, and we want to provide users the ability to see more or less of that, according to their own likes,” said a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its app labeled as AI-generated. Collectively, in excess of 100 m videos are uploaded to the service every day, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the level of artificial media they view by accessing the “manage topic” option in the application and selecting the AI content topic. Other topics that can already be controlled under the filter include current affairs, style, aesthetics, and choreography.
Platform Guidelines
TikTok’s rules mandate users to identify convincing AI-made content, and it forbids harmful AI impersonations of public figures or crisis events. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
In addition, the platform will henceforth attach an artificially created label to content made using its own AI tools, or detected by an collaborative effort for spotting artificial media. This action is designed to deter users from attempting to bypass the tagging system.
AI Literacy Programs
TikTok is additionally launching a $2 million educational fund for specialists and organizations to create informative material about using AI responsibly. This project will benefit non-profit groups specializing in educating programming and robotics.
Moderation Strategy
The platform has defended its safety measures, amid controversy over intentions to make redundant hundreds of safety staff in the UK. TikTok is set to eliminate a significant number of roles in its trust and safety division in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A senior executive explained that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content ahead of it is viewed by people. TikTok stated a significant reduction in disturbing and violent content seen by human moderators over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”
